National Trust, one of Britain’s best-known and most popular charities, has signed a three-year contract with Bequeathed to build its online legacy fundraising capabilities. Around 38 percent of will-makers using Bequeathed’s website pledge a charitable legacy. This unique feature has attracted dozens of charities both large and small to Bequeathed in the last year. Its other well-known partners include RNIB, Blue Cross, Help for Heroes and NSPCC.
Commenting on the new partnership, the National Trust’s Head of Legacy Development and Individual Giving, Debbie Clark, said: “For some time we have been reviewing our legacy income strategy and plan to build our market share and grow our future income. The increasing trends for online will writing are hard to ignore, and to continue to put the needs of our supporters front and centre, it was important that we responded. We see this as a valuable tool in helping make it easy for people who wish to support charities they care about through gifts in wills. We are looking forward to what this partnership will do for our legacy programme.”
Around 45 percent of consumers using Bequeathed have simple needs. These people can make their wills free-of-charge, often in less than one hour. This removes cost and time as the top barriers to will-making, helping a significant proportion of the general public without wills. Those with more complex affairs need a solicitor’s help and Bequeathed’s solicitor-designed online platform refers those people to its panel of regional law firms.
“National Trust is Europe’s largest conservation charity so this is an important milestone in Bequeathed’s development. They join a growing list of charity partners who’ve placed their confidence in us. We now look forward to supporting their legacy marketing efforts,” said Bequeathed’s founder and chief executive Jon Brewer.
Bequeathed’s unique, solicitor-developed software and technology platform allows consumers to confidently write their own wills. During this process, Bequeathed guides the consumer, recommends a solicitor’s involvement when necessary and invites them to consider making a charitable legacy. The cost-effective benefits offered by Bequeathed have proven highly attractive to charities and law firms. These fund Bequeathed’s free-to-consumer service through annual subscriptions.
The company was founded in 2018 by ex-solicitor Jon Brewer. Brewer saw an opportunity to modernise will-making for the digital age by offering a high-trust, consumer-first service with professional legal services embedded.
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